Understand the digital sales and advertising landscape and how you can develop new sales and advertising strategies.

Purchase this Training Package for $99, or purchase any of the four Webinars for $34.95 each.

What will I learn

Get a comprehensive strategy to the way you address online sales. Learn the latest online tools to reach your audience, develop an effective do-it-yourself sales program or organization, and build better relationship with your advertisers.

In this series, you will learn:

• What's working, what's not and what's ahead in turning content into revenue.
• How to develop an effective, do-it-yourself sales program.
• What you need to know about hiring the right people to create an aggressive sales program.
• Ways to find new customers and close the deal.

This series is for anyone in the editorial and business sides of a news organizations who want to learn more about the relationship between content and revenue, as well as media entrepreneurs who want to build successful and profitable sites.

Join Mike Blinder, president of the Blinder Group, Inc., a Florida-based firm that trains traditional sales people on how to embrace new concepts in selling media. Among the company's more than 350 clients are Gannett, Media General, CanWest, Quebecor, Canada's Globe and Mail, The New York Times Company and Hindu Times.