- This Webinar was originally broadcast on:
- May 17, 2007 Enroll Now
- Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.
Course Overview
- Title:
- News, Improved: Strategies for Change
- Type:
- Webinar
- Cost:
- Free
- Originally Broadcast On:
- May 17, 2007
- Time Estimate:
- One hour
About Webinars
In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
It's no secret that news organizations have had to quickly change and innovate to survive in today's media environment. But how?
This Webinar, originally broadcast May 17, 2007, offers valuable tools to help your newsroom improve print and online content, workplace culture and capacity to meet today's challenges.
Concepts from this Webinar are based on the book, "News, Improved: How America's Newsrooms Are Learning to Change" by Michele McLellan and Tim Porter.
What Will I Learn:
- Other newsrooms have used strategic training to improve their products and grow audience
- Leadership vision and practical goals bolster effective training programs
- Cultural change along with new skills makes newsrooms more agile and innovative
Who Should Take this Course:
This course is for everyone who recognizes that newspapers have had to change to survive.
Course Instructors:
Michele McLellan
Michele McLellan is a consultant who helps news organizations and journalism training organizations adapt in a rapidly changing new media environment.
Tim Porter
Tim Porter is an editor and writer with an extensive background in print and digital journalism.
Training Partner:
Knight Foundation
The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.
Technical Requirements:
This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.
For the best experience, we suggest that:
- PC users use Internet Explorer or Netscape/Mozilla/Firefox
- Mac users use Netscape/Mozilla/Firefox or Safari
- You set your monitor resolution to 1024 x 768 or higher
- You use a high-speed connection
Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.