Course Overview
- Title:
- Anatomy of a Newspaper: Understanding the Business
- Type:
- Self-Directed Course
- Time Estimate:
- This course takes about two hours to complete.
About Self-Directed Courses
In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.
Are you intimidated by economic jargon? Not sure what SWOT means or how to evaluate a newspaper's circulation numbers? Welcome to "Anatomy of a Newspaper: Understanding the Business," a course that will help you understand how newspapers operate as businesses.
This course will guide you through every department of a typical newspaper. You can explore the structure, function, costs and challenges of each department. Anatomy of a Newspaper covers everything you need to understand about how newspapers operate as businesses.
After mastering the basics, you'll learn by doing in a case study in which you take on the role of assistant to the publisher of a fictional newspaper.
What Will I Learn:
Upon completing this course, you will be able to:
- Identify and describe the different departments of a newspaper
- Understand key terms associated with the newspaper business
- Understand how the different areas of a newspaper come together to create a successful business
- Apply what you have learned in a case study
Who should take this course:
Anyone who wants to know more about the business model of newspapers.
Course Instructor:
Dickson Louie
Dickson Louie, a longtime instructor for management programs at The Maynard Institute, is principal of Louie & Associates, a San Francisco Bay Area consulting firm that provides strategic planning, marketing research and competitive analysis support to start-ups, nonprofits and Fortune 500 companies. He previously was advertising business manager and director of strategic planning for the San Francisco Chronicle.
Training Partner:
Maynard Institute
The Robert C. Maynard Institute for Journalism Education is the nation's oldest organization dedicated to helping the news media reflect the nation's diversity in staffing, content and business operations.
Technical Requirements:
For this course you will need to have at least version 7.0 of the Flash plugin installed. For the best experience, we suggest that:
- PC users use Internet Explorer or Netscape/Mozilla/Firefox
- Mac users use Netscape/Mozilla/Firefox or Safari
- You set your monitor resolution to 1024 x 768 or higher
- You use a high-speed connection